Many Layers of Spin
October 01, 2004
Bush and Kerry spent most of the week preparing for their first big showdown, leaving the campaign press with little to do but spin their wheels in anticipation. “Spin” being the operative word. The net effect of a week’s worth of prognosticating pundits and campaign talking points was an overall lowering of expectations, resulting in a surprising level of surprise in a lot of the post-debate analysis. Brooke reflects on the pre- and post-debate spin.
