The Debate Effect

October 29, 2004

While it's unclear how many undecided voters were swayed by the presidential debates, the three duels do seem to have set the tone for media coverage in recent weeks. A new study by the Project for Excellence in Journalism found that in early October, 59% of mainstream news stories about Bush were negative in tone. Only 25% of Kerry stories, in contrast, were negative. Brooke talks with PEJ director Tom Rosenstiel about judgemental campaign journalism current and past.


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