Specialty Mags
January 07, 2005
While successfully finding a niche solves one problem for a startup magazine, it also creates a problem - There's still the matter of finding enough niche stories to fill up issue after issue after issue. Whereas the editors of, say, Newsweek, need merely look back a week and rehash the news, most magazine editors haven't the luxury afforded by random events. Whether the niche is golfing, hunting, cat fancy or karate, Bob discovers that specialty publications have to generate stories relying solely on their own editorial imaginations while covering the same information again, and again … and again.
