Video News Release
April 08, 2005
Recently, we've been hearing a lot about the P.R. tool called the "video news release," or VNR. It's a sponsored module designed to look like real news, and distributed to TV stations in the hopes that producers will insert them into newscasts. But lately, some VNR producers are producing their own newscasts, and buying airtime so there's no doubt they'll run. Brooke talks to Broadcasting & Cable columnist Joe Mandese about the latest wrinkle in fake news.
