The Chaos Scenario

April 08, 2005

Network television was built around the 30-second ad spot. But that model is no longer working. Audiences are shrinking, ads are being skipped, and marketers are beginning to worry. And the New Media Order is fast approaching, with innovations like podcasting, videologs, and video-on-demand. Will the new media revolution be a violent and destructive one? What happens if the old advertising model collapses before the brave new world is fully prepared? Bob Garfield's answer: Chaos.

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