$10 Million To Zero In Under 60 Seconds
April 15, 2005
Last week, General Motors yanked all of its ads from the Los Angeles Times, the largest paper in the country’s largest car market. GM cited “factual errors and misrepresentations” in the paper’s coverage, and didn’t cite specifics. But it the move coincided with a scathing review of a new Pontiac that called for the ouster of GM’s CEO. Bob talks about cars, media, and retribution with Keith Crain, trade publishing scion and editorial director of Automobile News and Auto Week.
