Buzz Kill
May 27, 2005
For several years, marketers have been rediscovering the power of the world’s oldest advertising technique: word-of-mouth. And a company called BuzzMetrics thinks it s found an effective way to track it. Researchers there sniff out cyberspace's most influential visitors and monitor everything they say. They then sell that information to clients with a stake in the chatter’s outcome. Bob talks to BuzzMetrics president & CEO Jonathan Carson.
