The Ransom Method

July 08, 2005

When Daniel Solis and Greg Stolze invented a game called "Meatbot Massacre," they weren't quite sure how to market it. So they decided to hold it ransom. When potential gamers had sent a total of $600 to the creators, the game was released to anyone who wanted to play it. Solis and Stolze explain their novel business model to Bob.

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