The Ad That News Forgot
April 07, 2006
Video News Releases are pre-produced PR products paid for by corporations or government agencies but made to look like original reported news pieces, which is how they’re often slipped into your local news with no disclaimer. The practice has been around for years, but before now nobody has quantified how pervasive and sophisticated it’s become. Diane Farsetta, a senior researcher for the Center for Media and Democracy has authored the first study of VNR’s and she explains to Bob how much of your local newscast may be an ad in news clothing.
