The truth® Hurts

May 05, 2006

Big Tobacco agreed, as part of its 1998 settlement, to fund the American Legacy Foundation and its anti-smoking truth® campaign. The deal stipulates, however, that the Legacy ads cannot "vilify" or "personally attack” the tobacco companies. But Lorillard – which makes Newport, Kent and other brands – argues in a lawsuit that truth® crossed the line. William Sorrell, Chairman of the Board of Legacy, tells Bob that it can't be vilification if it's the truth.

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