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This week marked the 25th anniversary of the launch of USA Today. Richard Curtis was there in the beginning, and he’s still there today. As graphics editor, he knows well the four-color look that helped the national paper make its mark.
Your Sept 16 report about USA Today suggested that the newspaper's paid circulation continues to grow, when compared to other papers. Not quite so........
You should have noted that, unlike other papers, USA Today's paid circulation includes copies that have been "requested" by guests at almost every hotel and motel chain in the country. The registration fine print in such places indicate that a discount (typically $0.50) will be given to guests who decline the paper. But the front desk staff frequently refuse to provide the discount, and their billing systems are rarely able to apply it.
Your program should have noted this systematic fraudulent boosting of USA Today's circulation figures.
Regards........
JM
Interesting. I had not thought of that. thanks for the info.
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