Interactive Billboard
(Counts Media)

Direct To Consumer

October 05, 2007

All advertising is created to get your attention, to speak to you. But one ad in particular, a billboard living for the moment in Las Vegas, can actually carry on a conversation. Bob talks back.

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Listener Comments Leave a Comment | Refresh Comments
[1]
Posted by: Alex October 06, 2007 - 05:03PM
Toronto, ON CANADA

Tried to view this billboard but could not find any pics.

Tried Counts Media too.

[2]
Posted by: Jeff Larche October 09, 2007 - 10:11AM
Milwaukee, WI, USA

As a marketer and marketing technology blogger, I'm still trying to understand why being a digital mascot like this fellow is, is cool, while being an "analog" mascot is still a job that most people would brag about at a cocktail party. Maybe it's the James Bond-like gadgetry.

[3]
Posted by: Jeff Larche October 09, 2007 - 10:17AM
Milwaukee, WI, USA

Correction: *not* brag about, that is!

[4]
Posted by: Kbomb October 11, 2007 - 08:59PM
Maine

This looks amazing. I saw a version of this in New York and it is so smart and fun. Bill Rocks!!

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